The Redhead and Blonde, though they have always represented only a segment among the many products, are still identifying the name Ianiro in the world and used as a generic definition of product even overseas, in Asia and America.
Advertising, catalogues and promotions alike were all inspired by the Ianiro "Redhead" associated with similar-coloured fruits, female models and other characterising features that evoked the Ianebeam's unique colour. Shortly afterwards, and in line with that same theme, also the more powerful 2kW quartz-iodine 'Ianebeam' light was dubbed "Blonde" for the mustard-blonde tone of its protective top coat finish.
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